SCANIA EXPERIENCE HUB

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TheScaniaexperience

PERFORMANCE
ENGINEERED

Since1891

There’s a certain feeling – whether behind the steering wheel, using an app, or speaking with an employee.

In every detail, there is purpose, passion and precision. Together, they create a premium experience that goes beyond the product, beyond the tangible. It’s what unites all of us who never compromise on quality or performance, and who have the drive to go further.

It’s an experience you can trust. An experience to be proud of. The Scania experience.

Detail of boarding step.

Safety for drivers, in all conditions

Every journey begins with trust. That’s why the boarding step is meticulously crafted from solid cast aluminium – a solution unique to Scania. By refusing to take shortcuts, we ensure both superior grip and lasting durability. A small detail, yet a vital promise: safety, performance, and resilience – in every element.

Scania logo on the top of a dark cap.

A badge of continuous improvements

The outer shape of the Scania logotype is inspired by a bicycle cog, a nod to our origins in bicycle manufacturing and legacy of over 130 years of continuous improvement.

Scania Driver

The driver app embodies the idea of interconnectivity, seamlessly bridging mobile and vehicle systems. It reflects Scania’s commitment to delivering a cohesive user experience across every touchpoint, supporting drivers throughout their whole journey.

Crowd watching the Scania Next Generation launch event.

Advancing with presence

Scania’s audio theme blends real instruments with digital sounds, showing how Scania unites craftsmanship and technology in every truck. The BPM matches a human heartbeat, creating a sense of trust and a sound that drives you forward.

Tegel Design System

Scania’s Design System is the foundation for all digital experiences, built with precision down to an 8px grid that ensures balance and harmony across every layout. Crafted with care, down to the smallest detail, so that every Scania application feels consistent, reliable, and thoughtfully designed.

Interior view of a Scania truck showing the Smart Dash.

Eyes on the road


When designing the driver experience, our HMI team follows a simple but uncompromising principle: Eyes on the road. Every design decision is guided by this mindset — reducing distractions, enhancing clarity, and keeping focus where it matters most.

Close-up view of a modern vehicle front.

Design DNA

Throughout history, Scania’s product identity has been carefully evolved – shaping an unparalleled presence on roads across the world. With its unique character and distinctive signature elements, the product identity conveys the Scania legacy.

Mechanic working underneath a Scania truck in a brightly lit service bay.

Scania workshop

With 1767 service points in 114 countries our sales and service network is strategically placed where our customers need us, no matter where they operate. To ensure the same high level of service all service points need to fulfil the qualitative requirements in Scania Dealer Operating Standard (DOS).

Three Scania workers assembling machinery and wiring on the factory floor.

Hands on the engine

Mounting the engine is one of the most critical steps in our assembly line. When doing so everything you need should be within arm's reach, ensuring that the person responsible can always keep one hand on the engine, mitigating all risks in this critical step.

Scania app interface for Apple Vision Pro showing a modern living room.

Embracing new contexts

Designing the Scania app for Apple Vision Pro meant that we had to apply our design philosophy to an entirely new context. Something that was challenging at times. But we tested it rigorously with our users, to ensure that they would get that sense of performance and precision that Scania is known for.

Person in motion wearing a black Scania running t-shirt.

Technology to run

Our running t-shirts are made of a 
150 grams per square meter recycled fabric, renowned for its comfort and breathability. It has a semi-loose fit that allows for unconstrained movement, and a bespoke print that tells a story about what we do and who we are.

Man in a winter jacket and beanie standing beside a white Scania truck, set against a snowy mountain landscape in cold weather conditions.

Wherever you’re going, your Scania follows

Scania trucks are built to perform in all conditions. They follow our drivers across the globe, from the dry cold of the Arctic Circle to the heat of Algeria and the humid climate of Singapore. It’s not by chance, but by design, that Scania is a beloved brand across the world.

Person inspecting a black material panel embossed with the Scania griffin logo, using a small measuring tool for precision.

Nothing left to chance

Every detail in the driver environment is scrutinised by Scania’s meticulous Appearance Approval team before it reaches our customers. From ensuring that colours and materials appear as intended when new, to making sure they age with dignity, the team guarantees a lasting level of perceived quality unique to Scania.

Worker wearing protective gloves holding a metal gear component, with other mechanical parts and tools laid out in the background.

Everything in precision

Excellence lives in the details. Every line, every surface, every mechanism is shaped with care — because precision is not just a standard, it is the Scania way.

Man with glasses and a white beard concentrating while working with his hands on a wooden object, holding a red-handled tool.

Where visions take shape


The clay studio is where visions take shape. Every surface is sculpted, every line refined, until they become unmistakably Scania. It’s a process of dedication and collaboration between our highly skilled clay modellers and industrial designers on a shared mission — creating the Scania of tomorrow.

Scania service van assisting a broken-down truck on a winding coastal road, with a backdrop of snow-covered mountains at sunrise.

Staying on the road

Keeping our customers moving is critical for us to deliver on our promise. For those times when something is not working as it should we need to be there. Making sure that customers stay on the road 24/7/365. Maximising their performance long after the truck has left our factory.

"The reliability is critical — reducing the risk of being stranded in the middle of a road at night. That’s why so many drivers now want to switch to Scania."
Scania customer, Spain
The responsibility we carry

Creating our
future legacy

The experiences we create today shape our legacy for tomorrow. We look back but focus forward, remaining true to ourselves while embracing the innovative spirit and continuous improvements that are part of our culture.


It’s our duty to care for the legacy built by those before us, and the responsibility to generations to come. Over time, through changes and from one interaction to the next, we create a Scania experience to remember.

Performance engineered

Stories

Overhead view of the interior of a Scania truck.

Where efficiency meets excellence

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4 min read

How we create the Scania experience

Our way,
the Scania way

Robin Grieves

Industrial Designer

Södertälje

Sweden

We look at every situation, every interaction, through the eyes of our users — curiously asking ourselves what they would ask for, so they won’t have to. We add only what is needed and brush out the distractions. We take pride in always delivering our very best, never compromising on quality, and are genuinely committed to making things better. We strive to find the best solution for every situation, tailored to specific needs. We care for every detail, leaving a lasting impression.

This is our way. The Scania Way.

Woman with long hair in motion wearing a black t-shirt with circular white text on the back.

Let’s talk experience

We love to meet and talk about how we shape the Scania experience together.

Foundation

Activation

Every meeting. Every interaction. Every material choice. Every pixel. Every movement and sound. Each and every choice we make. Everything designed, engineered and delivered. Everything plays a part in the experience we create together, and the pride and trust we earn in return.